The Secret To - And Price Of - Success With Jen Gotch

What do you think is the secret to success in modern times? 

For me, it has been about following my heart, understanding what I can learn from businesses that came before me, but passionately creating our own story.  Oh and wait, the big one: humanizing our brand!

Do you feel like you’ve had to give up anything to be successful?  

Everything in fact. I actually lost a house, gave up money, income, a successful career, time with my husband, my family, my friends. My butt looks different from sitting in a chair all the time. Ban.do is never not on my mind, so that’s pretty intense. I basically gave up boredom.

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Read Jen's full profile in Issue 02 of Bossladies,
Photography by Marisa Vitale